Sunday, May 16, 2010
I have to say, posting this old Shatner commercial for Loblaws feels like a lowblow. The 1970s were a rough, mostly Trekless decade for the Shat, and a toxic combination of typecasting, hubris and dire financial straits led to some really questionable career moves. He arguably reached his nadir with this 1974 commercial for the Loblaws grocery chain. With his tacky 1974 suit, sad little comb-over and desperate hucksterism, he comes across as more Herb Tarlek than James Tiberius Kirk.
While Shatner's career has since rebounded in a big way, he still does some cruddy little local ads. (Hey, at least he's not being pestered by some weirdo in a penguin suit anymore.)